SHELTER
To shine a light on the UK's housing emergency, we opened a fictional lettings agency in the heart of an unsuspecting suburban high street.
British Arrows / Silver – Best Integrated Campaign • Campaign Magazine / Pick of the week
THE CAMPAIGN
We opened “Only Choice Lettings” and put the hellish properties up for rent, not just in the agent’s windows, but everywhere a real estate agent would list them. In the papers, on social media, and throughout the suburbs as posters and 'To Let' signs.
Creative: Tian Murphy & Charlie Gee.
Director: Andrew Gaynord (Mindseye)
Editor: Saam Hodivala (Shift Post)
Sound Design: Ben Leeves (Jungle Sound)
Post: Absolute post
CASE STUDY
